Marketing Your Book: 5 Tips for Choosing the Domain Name for Your Website or Blog
As part of an overall marketing plan, having your own website or blog on which to market your book is a very good idea. You’ll have a place to send fans and potential fans where they can get the in-depth information that you’d like them to have about your book.
Before you can set up that website or blog, you have to purchase a domain name (such as www.queensofbookmarketing.com). And choosing the domain name for your website or blog on which to market your book may seem an easy thing to do. What’s the big deal?
The big deal is how easy or hard you are going to make it for fans or potential fans to find you on the web.
Give serious consideration to what you’re using to brand yourself and your project.
First, let’s look at some domain names you might consider:
You could use your name to build an author brand starting with your first book and keep adding additional books to the website or blog.
You could use the name of the first book for your first website or blog and then get additional websites or blogs for additional books.
You could use the name of the series for the website or blog and put all books in the same series on that website or blog.
Is there one right answer for everyone? Not necessarily.
Here are five tips for choosing an effective domain name with which to market your book:
1. Is your name one of those that is hard to spell? It’s probably not a good idea to use your name.
2. Or is your name a strange spelling of a common name (for example, Jayne instead of Jane)? Then maybe it isn’t a good idea for you to use your name.
3. Is your name so common that this isn’t a good idea?
4. Is the title of the book so unmemorable that people might not remember it? For example, a book titled “Path to Glory” might be easily forgotten because it’s not a very specific image; it’s more like a generic title. On the other hand, the book title “The Truth About Albert Einstein” might be easy to remember because it is the name of a famous person with an intriguing implied question (the truth).
5. Is the name of the series a memorable one? “The Evening Saga” might not be because, again, too generic. But “The Hell Dragons of Michigan” might be because that certainly conjures up a memorable image.
