What Is Your Blog Marketing Strategy?
Do I need one? You may well ask. Yes, you do. Having sensible and cohesive blogs marketing strategy is a good first step in getting your blog more well-known, as well as simply generating more traffic to your blog, for whatever purposes you may have there. Lacking this element of human eyeballs coming around on a regular basis, your blog is little more than an exercise in writing notes to yourself. I don’t suspect that’s why you started your blog, so let’s take a look at what goes into crafting sound and workable blog marketing strategies.
First you need to decide what you’re up to. Are you using your blog to market products online? Are you trying to become an authority in your chosen niche or market? Do you want to generate leads for other sites or products you may own or be promoting? Would you like to build your own list? Whatever the reason, you need to know precisely what it is, so you have a shot at achieving it.
Here are some of the better blog marketing tips I’ve come across. They apply in most situations, and can help you garner some of the popularity you are seeking.
• Write great content. This may seem an obvious one, but the more terrific blog posts you write, the more often people will comment, link to, and Tweet about your posts. This is a good thing, and not merely linkbait!
• Tweet your own posts. If you have a decent amount of followers, let t hem know you’ve written something worth taking a look at.
• Same with blog comments and forum postings. If you’ve come up with content they’ll be interested in, by all means don’t be shy about letting people know about it, particularly if you are a member in good repute on that forum, or a commenter known to make useful contributions.
• Keep your blog’s SEO in mind. Target useful and reachable keywords that will help your blog be found in the search engines. Use tags with some thought, and garner backlinks wherever and however you can.
• With the above point in mind, don’t make the mistake of writing for the search engines. Write only for your audience; that is the first and foremost principle. I read somewhere the other day where someone said that most blog posts these days “smell like linkbait”. Don’t cross the line. If you write well, it will rank anyway!
• Write guest posts on other blogs. People are always looking for a day off here and there, and this can be an easy way to get more readership and create new friends.
• Use the marketing tools at your disposal. Submit your blog to relevant engines and directories. Make sure your RSS feed is being promoted. Ping your posts. Make it easy to social bookmark your posts.
Using just a few of these will leapfrog you ahead of most bloggers who do none of it. This is your baby. Take good care of it!
